yeeli got their new banner ad by running a design contest:
Create a democratic beauty brand for Southeast Asia
Check out yeeli's Banner ad contest…
Cosmetics & Beauty
To reshape mass market beauty with disruptive innovation, benefiting you, our furry animal friends and the planet. The next beauty holy grail is inspired by you, and curated and crowdsourced for you. The target audience is GenZ and Millennials living in Southeast Asia. We will initially sell brands not available in Southeast Asia, before collaborating to develop private labels with selected influencers.
What's your vision?
For now The main objective is to get a winning landing page banner ad. Refer to the Graphics support.pdf first page to get a sense of what we like. The size needs to fit with Shopify platform. We hope to reuse this for Instagram as well. Next steps From there, we will work with the contest winner in doing separate banners via 1-on-1 project, which involved more minor changes in words for the different categories - lips, eyes, face. The category theme have to be cohesive and similar to the landing page banner. We will also invite the winning designer to help us with our "About Page". The subsequent work has to be done within the next 10-14 days, so if you are chosen, we hope you have the bandwidth to help us with the 1-on-1 project. Thank you!
Our brand tone is fresh, optimistic, democratic and inclusive. We would like to be like Benetton for Fashion, ColourPop and 3ina (European brand) for beauty. The visuals you use should be Asian faces - Orientals, Indians, Malays. We don't want to have the soft pink beauty tones generally found in Korean or Japanese brands. Neither do we want to be edgy like Urban Decay. Attached are: Style Guide in AI format You can access our work-in-progress site at: www.4meglam.com Go to Login and your 3-day password is 4ME4U We need help with the landing page, and the category pages (with words change for each category, such as changing the word lipsticks to lipgloss). The "about us" page can be similar to what you see on 3ina.com. We want to make it more visual, with our 4 pillars in paragraph blocks. I am sure you have seen better ones out there - so please don't hesitate to suggest! If the 1st collaboration is good - and I know there is a lot of talent here - we are actually looking for a team of part time designers to support us in our weekly social media changes, from website to instagram (4meglamth, 4meglamsg - which are yet to be launched officially) Thank you for helping us make beauty more accessible here in Southeast Asia!
SGD 179 Gold package
Every design category has flexible pricing for all budgets. Banner ad starts at €49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
yeeli collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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