California pistachios / Pista
We are a company that sells California pistachios all over the world, and we need a compelling, creative, eye-catching poster design to use in India that showcases our slogan while incorporating traditional Indian design elements. The posters will be displayed in traditional outdoor markets and at events promoting California pistachios.
Middle to upper class Indian consumers; affluent, well-educated.
• An elaborate, compelling image that uses traditional Indian design, similar to those used in mehndi tattoos
• A single pistachio as the focal point of the design
• Required copy -
1) Slogan: "Pista Chak De!" . This is a rallying cry,which roughly translates into "Go Pistachio!"
2) the words "California Pistachios"
• The slogan should be emphasized over "California Pistachios"
• Utilize the colors of the pistachio in your design – tan, green (PMS 375 or CMYK 47/0/94/0)and purple (PMS 690 or CMYK 60/100/65/30)
• Poster size 17 x 22 in. , vertical
• Optional - Our California pistachio logo may be added, IF you are able to incorporate it beautifully into the mehndi design. However, if used this should not be the focal point. The integral elements are 1) the slogan, 2) the single pistachio and 3) the mehndi design element.
• The logo may be found on http://www.paramountfarms.com, or I will email a JPG to designers whose work we like
• Winning design must be submitted to us as an AI file (4c/CMYK format), accompanied by a high-res JPG or PDF image.