Deliverables: 12 banner creatives. You can submit 1-2 designs and if chosen complete the rest of the set.
Objective: To design a set of ad creatives that gets ad viewers to click the creative and upload photos.
Design Consideration: Simple and Catchy. The site is less about web2.0 gloss but rather utility and reliability. See logo and site as reference. What we don't want is a very glossy ad that is clicked on a lot but after the user lands on the page simply bounces because he/she was expecting a glossy site.
Some design elements may help with click through such as an "upload" button. Keep it a solid, tight design and always ask the question: would you click on it?
Text Consideration: See attached file for ad text sample. This is provided as reference but should be included whether completely or bits and pieces. Use your best judgment.
Banner Creative Types:
234x60 Half Banner
160x600 Wide Skyscrapper
120x240 Vertical Banner
200x200 Small Square
180x150 Small Rectangle
300x250 Medium Rectangle
336x280 Large Rectangle
File type: Static image ads can be formatted in .gif, .jpg and .png. Animated image ads can be formatted in .gif or Flash. The file size limit of each image ad is 50 KB.
Prize: Selected winner: $295. Depending on the entries, I may choose a runner-up and will contact them via private message.