Feel free to use any elements from http://www.muaythaitrips.com and this flickr account (http://www.flickr.com/photos/nopado…248489533/)
Advertising objective – what do we want the ad to achieve?:
To drive awareness of muay thai trips
Target audience – who are we talking to?:
Professionals who are interested in Thai boxing. They are people who do sessions with personal trainers. They are adventurous, they don’t mind getting dirty, but can appreciate comfort and good accommodations.
It’s someone who wants to be on vacation but see more then the inside of a gym.
Single-minded proposition – what’s the most important thing we want to say?:
This is a hand picked (curated) experience. Intimate, small
Substantiation for proposition – the offer/product features that underpin proposition:
Authentic, world-class training with world champions.
Banners, 300x250, 728x90, 120x 600, 468x60, 125x125, 270x125 and facebook ad (logo only)