We would like a set of image ads created for use on Google's display network plus a banner for a landing page. The ads will direct visitors to a custom landing page with the same banner. The product promoted in these ads is “KPA Search Engine Optimization (SEO)”.
Feel free to be creative to make us standout and create interest. The SEO product was recently (October 2011) acquired by KPA through the acquisition of the company TK Carsites (http://www.tkcarsites.com). We are currently in a brand-transition and many in the industry may recognize TK Carsites SEO but not yet KPA SEO. Having said that, just last month we partnered with the company Dealers United who promoted the KPA SEO product for a period of 4 weeks in a Groupon-like promotion, creating a lot of market interest and we sold a lot of deals through this promotion. We did a remarketing campaign during this promotion with over 300,000 impressions. Attached are example graphics from this campaign. The ad you will create can however NOT refer to this promotion nor our partner Dealers United.
More information about the SEO product can be found at:
KPA SEO product page: http://www.kpaonline.com/seo
TK Carsites SEO product page (this is exactly the same product, just different name): http://www.tkcarsites.com/search.aspx
The specs for the ads are:
• 760 x 200 Landing page banner
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Medium Rectangle
• 336 x 280 Large Rectangle
• 160 x 600 Wide Skyscraper
• 120 x 600 Skyscraper (optional, very few displays and low click-through)
• 250 x 250 Square (optional, very few displays and low click-through)
• 200 x 200 Small Square (optional, very few displays and low click-through)
File size limit is 50k, and accepted formats are .gif, animated .gif, .jpg, .and png.
The target market is the US.
Deliverable should include either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).