Completed contest

Banner Ad Designs for Horror Movie

mandible needed a new banner ad design and created a contest on 99designs.

A winner was selected from 20 designs submitted by 5 freelance designers.

20
entries
5
designers
1
winner

How mandible started their banner ad journey

Company name

thegatesofhellmovie.com

Overview

I am an independent filmmaker self-distributing my horror film exclusively online. I plan to start advertising using Google display ads and then move onto other ad networks.

I am passionate about film making specifically horror films. I raised a budget of 1.2M to make this film so it has very good production value.

I have been ripped off by film distributors with my first film and do not want to go down that path again that's why I am doing it independently online and need some awesome banner ads designed that will appeal to horror fans out there.

Tell us a bit about who you are and the people you reach

Horror and cult indie film fans who are primarily Male and aged between 19 to 45 years of age. This audience are passionate about their horror and are always looking for a horror film that is different new and something they will recommend to other horror fans and add to their collection.

They like films such as The Exorcist, Halloween, The Howling, Hostel, The Evil Dead, Saw and Day of The Dead just to name a few main ones.

Requirements

I need 5 banner designs each of a different size.

I will use these in Google Display Ad network and then other networks such as Yahoo.

Google sizes are slightly different to Yahoo so I need you to allow for a 'Safe Area' so I can re-size in Photoshop for Yahoo.

Example:

Wide Skyscraper: 160px X 600px is standard for Yahoo But... 160px X 598px is the size for Google. This is because Google adds a "Ads by Google" sign at the base of every banner ad so if I don't change the size of the banner for their network Google will automatically squash the banner to fit distorting the ad a little.

So I need the following sized ads:
160px X 600px (Google Safe Area: 160px X 598px)
728px X 90px (Google Safe Area: 728px X 79px)
120px X 600px (Google Safe Area: 120px X 598px)
336px X 280px (Google Safe Area: 336px X 269px)
300px X 250px (Google Safe Area: 300px X 239px)

All ads will need to be 72ppi

I would like to see some examples of animated banner ads as well so to grab attention and get the message across.

I have attached a range of photos from the film that you can use or draw some inspiration from.

For more information about the film you can visit the website http://www.thegatesofhellmovie.com and checkout the trailer and the synopsis.

Silver package

US$295

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